CEOs Show True Colors

by Del Jones

Ask CEOs to pick their favorite color and what they select will often be very different than what most people would Choose. For example, when 877 members of Usa Today’s CEO panel took an online personality color test, they were three times more likely to favor magenta than the public at large, three times less likely to select red, and 3.5 times less likely to choose yellow.


Thanks to  the WORK STYLE MAGAZINE here the:

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2 thoughts on “CEOs Show True Colors

  • April 7, 2010 at 5:44 pm
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    Is there a breakdown of more details than just “CEO”? For example, does gender or age play a role here as well? What is the interpretation of the color bias? Red is traditionally power. Does this survey say that CEOs don’t feel a need for power, because they already have it? Is magenta a softer version of the power component?

    I’d love to hear more thoughts on this.

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